Social Media Music Marketing - Part Two

In part one of Social Media Music Marketing we began talking about how social networking can be used to create a fanbase. We'll continue with FaceBook.

FaceBook
This networking site in its mission statement so to speak, says it is "to keep up with friends, to share links, to share photos and videos of themselves and their friends, and to learn more about the people they meet." There is something about us a human beings that needs a sense of connection. I took four key points out of that one sentence to help you connect with current and future fans.

• Share Links - Got a show coming up? Post the when and where, and get your fans to tell others about it. One thing I noticed in the new FaceBook layout is that it tells you about events your friends are attending and asks if you also plan on attending. So let's assume you're making an appearance at a local club, and you really have 10 confirmed. Their friends see that they're going to a show at Club X and they decide to go, you now have more people at your show.
• Photos - Upload past and present pictures of you performing, or in studio. Believe it or not, fans feel like they're a part of the process when you do that.. They see you in studio when you would have said you're working on a mixtape or full album, and they comment on it.
• Video - Same here. Even if it's video taken with the camera on your phone. It doesn't need to be a professional quality deal. It helps to endear your fan base to who you are as an individual. 
• Keep Up With Friends - I'm on social sites a lot and I watch not only fan/artist interaction but the nature of the fan without the artist. Artist that interact with their fans, have fans doing street team work and marketing for FREE!! I think about one particular artist. I have seen more promo of his work from his fans than I have seen from his paid marketing team. Why? Because they feel like they're a part of a movement. What's the movement? The movement is to convince everyone else that their favorite artist is the artist everyone else should be listening to. The only thing he does is ask general questions like, "How was everyone's day?" or "What are you guys getting into this weekend?" The responses flood the screen. Granted he probably reads 10 of them at most, but they feel like he's part of their lives now. He's keeping up with them.

So there you have it. Of course, those are only a small representation of the thousands of sites that are available to you the artist. How you use them to further your career is up to you.  Just know that win or loose, your success is determined by you. So you should take advantage of every available resource. And when it's all said and done, I hope to see you on the red carpet.

I SUPPORT MUSIC

More in the Artist Marketing Series
Pushing Your Brand
Are You On Your G.R.I.N.D?
Artist Beware

Until next time ... Hit me up!

Ali Cole In Print or B.A.D. PR

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You know how we do...It's all about the music!