Wednesday, October 20, 2010

Artist Beware - Pushing Your Brand

From the moment you begin to think about a career as an artist, your mindset should always be "As a product what am I selling?" As an artist you need to figure out who you are and work that angle. Whether you're promoting yourself as a sex symbol, a thug, a goody goody, decide who you are and work on promoting that. Because the bottom line is, YOU ARE A PRODUCT!!


BE WHO YOU ARE - Fans can see through a ruse, and just as quickly as they "made" your career they will be sure to break your career. Fans are the best researchers on the planet when an artist is on their radar. You promote this thugged out lifestyle and they find out you got straight A's in school and were a model citizen. They will blast that EVERYWHERE! 

DON'T BE AFRAID - A lot of times you can't see what is right in front of you. So don't be afraid to ask someone else about your character and what about it that you can promote to your fan base. 

DON'T DO EVERYTHING - You know who you are, remain true to that! Why help advertise Whiskey if you don't even drink Champagne. Don't jump to endorse a product that you yourself wouldn't encourage friends and family to support. Aside from that, what you do at the beginning of your career could come to bite you back later! 

MARKETING VS TALENT - So you think you're more talented than Top Ten Platinum Record Rapper A? While this maybe true, he/she is still ahead in the game. You think you've got the talent, it's time to work on your marketing strategies.  

TALENT VS MARKETING - You want to go the route of letting you talent propel your career? Okay, then work on your craft hire the best you can with the resources you've got. Take a good at EVERY option available to you and utilize it. Vocal coaches/trainers, lessons, CD's DVD's, some acting lessons, EVERYTHING! And present yourself as the most TALENTED artist available.


YOU are your brand! And as much effort as any major brand puts into their product, you need to do the same! Get noticed, be accessible or at least appear to be accessible.

Finally, if you believe in you, you will always push your brand so the simple thing is "Believe in YOU!"

I SUPPORT MUSIC!

You know how we do...It's all about the music!
Ali Cole In Print or B.A.D. PR
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